For awhile, we have been saying that higher education needs to do a better job telling its story. Last year, we went so far as to incorporate into SOCHE’s strategic roadmap the goal to “capture and communicate the value of higher education….” The day has finally come!
After talking with our colleagues at several other higher education associations in Ohio about a messaging campaign, one group took the lead to get us started and SOCHE is partnering on the effort as we know all colleges and universities–big and small, liberal arts, historically black, research, land-grant, faith-based, religious-affiliated, technical, and the very important community colleges–this wonderful plethora of institutions will drive Ohio forward into a prosperous future.
Read the official announcement of the partnership:
SOCHE Joins Forward Ohio Initiative
Campaign launched to tout the value of higher education
DAYTON, Ohio (August 20, 2018) – The Southwestern Ohio Council for Higher Education (SOCHE) joins as a partner with the Inter-University Council (IUC) on Forward Ohio, an initiative to raise awareness of the value of colleges and universities and make higher education a key pillar in public policy discussion in Ohio. The initiative provides a counter-narrative to the negative publicity higher education has received nationally in recent years that has focused on exaggerated student debt without addressing return on investment.
Launched by the IUC last May, Forward Ohio is a statewide campaign that recognizes how Ohio’s institutions of higher education help shape the world in which our children and grandchildren attain the knowledge and skills required to reach their dreams, succeed in their chosen field and enjoy a more satisfying quality of life. Forward Ohio documents fulfilled aspirations – for our citizens, our state and our society. The campaign shines a light on ways in which Ohio colleges and universities drive economic growth, enable student success, expand career and job opportunities, and improve society through research and scientific breakthroughs. Dr. Sean Creighton, president of SOCHE said, “Our members are producing the quantity and quality of students needed for Ohio to be economically competitive. By joining Forward Ohio’s campaign, we will further tell the story of higher education’s value and impact on our region, as well as support the push to create public policies that increase investment in Ohio’s college students.”
SOCHE’s involvement will include sharing stories and data that underscore the value of SOCHE member colleges and universities with a specific emphasis on their collective impact on southwest Ohio. As well, SOCHE will work with IUC to leverage local media and other public opportunities to amplify the value and impact of Ohio’s college and universities on people, economies, and communities.
Bruce Johnson, president of the IUC welcomed SOCHE’s participation in Forward Ohio, saying, “Higher education is one of Ohio’s most important assets and IUC and SOCHE working together to better tell that story will help with the state’s ability to attract and retain jobs, which is key to Ohio’s economic future.”
Formed in 1967, SOCHE has become the trusted and recognized regional leader for higher ed collaboration, working with colleges and universities to transform their communities and economies through the education, employment, and engagement of nearly 200,000 students in southwest Ohio. SOCHE is home to the Aerospace Professional Development Center (APDC), and Defense Associated Graduate Student Innovators (DAGSI), and SOCHEIntern, to name a few. For more information about SOCHE and all its products, visit http://www.soche.org/.